Hasselblad 500 C/M

Glossy and glamorous by rick


When your considering buying a new camera these days, on line seems to be the first port of call when looking into whats on offer. They all look very much the same in their appearance and when you get round to purchasing the one your after, its turns up and its all very nice I guess. No glossy brochures or lovely looking manuals anymore. Just a downloadable link for a black and white option.

That wasn’t always the case though. If you go back to the days when it was just analog camera’s for sale, the clever marketeers of the world would entice you in by offering glossy brochures promoting their camera’s. Good looking women, happy families at the beach, blue skies, models galore etc etc.


A classic example of that was this Hasselblad 500 /CM brochure. The beautiful women leads you in as if you were the lucky man behind the lens. The marketeers of the period seemed to pitch their campaign towards the male only element of photography by embracing the camera itself with large manly hands. Somewhat sexist to a degree I reckon but that seemed to be the sales direction at the time.

What this brochure has become though is retro, old school in its design but at the same time, still very attractive to the end user. I love it…

Finally, into print.... by rick

Ive been shooting various print based media over the years on the digital front and have been happy with the  published results. Im given a brief, shoot it then submit the images to the magazine editors. Then it goes off to the design team and then between them they select the images that best suit the feature/brief requirements. All of which are always digital images which Im happy to provide. However, lately Ive been dropping a few medium format images into the mix to see if the guys pick up on their value. I don't mention Ive added film shots to the digital ones Ive submitted, I just like to see if they pick up on the quality of those images. It doesn't have to be megapixel quality, it really doesn't. Medium format images or 35mm images if they are well shot and composed can deliver.....

Finally its paid off. Admittedly its only one shot but its in the magazine. Result....

Camera: Hasselblad 500 C/M  Film: Fujichrome Velvia 100 - expired


My first roll of Velvia - but mistakes were made...... by rick

I shot this roll of film the same way as I shoot most rolls of film. Dropped into my Hassy and reeled off the 12 shots. Once Id shot it, I sent it off to the guys at Ag Photolab and then got a message from them to say the roll I sent was a roll of E6 slide film, not a roll of C41 I so often send them. Opps....
The film in question was Fujichrome Velvia 50. This roll, like all my other rolls of film that Im currently shooting was expired. I don't often make adjustments with expired film unless I feel I need to do so. I like to see what age has done to the film, if anything. Anyhow, the Velvia box speed for this roll was ISO50, but then, I notice my second mistake. I take all my light reading through my M6 and set the Leica's ISO dail accordingly to which film Im using. However, half way through shooting this roll, I discovered I'd set it to 150, yet another mistake by me and given that error it would now seem that my final results will be pretty well under exposed. What an idiot !! I always check the details of what film Im loading into my camera to ensure its the correct choice for me with regards the subject matter thats I'll be shooting that day but on this occasion Id clearly had one of those moments and forgotten the basic's. It certainly wont happen again

Cornish crab fisherman.jpg


Today, the negatives's came back. Were they under exposed? Not in the slightest. In fact, for me, all 12 are on the money. Outstanding on the colour front which is great for me and in addition to that, there pin sharp - Ive just found a new love, shooting  Fujichrome Velvia 50.

hells mouth cornwall.jpg
Velvia 120 expired film shot.jpg
MGF with lambo doors.jpg



Expired part two - Different tones by rick

I chose a roll of Fujichrome Velvia Daylight for the next stage of my project. The roll expired back in 2007. Storage details, no idea other than its been in my fridge since I bought it on Ebay. Other on line sales platforms are available. 
So, how didi it turned out? Well, the first image as you can see has a blackcurrant/purple tone to it but that didn't follow through with the rest of the film. The sky had a different tone too it as well, not the normal colour I see from our Cornish skies. 

St Micheals Mout on film.jpg

This image was shot just a few hours later. The Cornish blue skies are evident here. There's some evidence of that blackcurrant/purple tone again in the lower corner of the shot but if Im honest, the Velvia is still working well given its 10 years out of date and I don't have the storage history on it. Maybe it was keep cool all this time.... a bonus

Gwithian walkways.jpg

The third image Ive selected from the roll is sweet and vivid. This is the type of colour I get from up todate film in my Leica. Nothing lacking here in terms of colour. 


To summarise then. There is some evidence of a some colour tone issues at the beginning of the roll but thats about it. In terms of how I shot it. I ran it at box speed, ISO 50. 


going fully expired- Part one by rick

Ive only just realised that over the last few months, Ive been shooting nothing other than expired film. Now there's nothing wrong with that as the results you can get from expired stock can often be as good as up to date film. So, with that in mind I have now decided to shoot only expired film. I currently have 40 plus rolls in the fridge dating from 1992 to 2012. With regards to their previous storage conditions which can be key, I can only go on the info I was given (fridge stored) at the time when I bought them on line. Thats part of the gamble you take when shooting expired film....

 Fujicolor Reala 100
Fuji NPS 120 film ISO160
Fuji chrome Velvia RVP120
Fujicolor Pro 400H
 Fujicolor NPH 400
 Fujifilm Superia x-tra 400
Kodak Tmax 400

Enclosed are the first few images for this project (part one) which were shot on on Hasselblad 500C/M. All of these were shot at standard box speed with no adjustments

Kodak Porta 160

Kodak Porta 160

Kodak Ektar 160

Kodak Ektar 160

Kodak Ektar

Kodak Ektar

Kodak Porta 160

Kodak Porta 160